Tattoo Studio
Overall Interactions
Website Clicks
Calls
Introduction
When we first connected with this Los Angeles tattoo shop, their work was already well known in the area. The problem was that their online visibility didn’t match the reputation they had built in real life. In a giant city where dozens of studios compete for the same customers, showing up in the right places online matters just as much as the artistry itself.
While many studios depend on social media or referrals, most potential customers actually encounter a shop for the first time through its Google Business Profile.
That became the focus of the shop’s efforts starting in March 2025. From that point forward, everything centered around strengthening the reach and credibility of their Google Business Profile.
Over the next six months, the shop added new local pages, refreshed the main site, and introduced blog topics that made them look authoritative to search engines and useful to customers.
Starting Numbers
When March 2025 began, their online activity was present but not reaching enough people.
Here is where things stood:
- Calls: 76
- Website Clicks: 142
- Overall Interactions: 320
These starting numbers hinted that, in a city as large as Los Angeles, a lot of potential business was going untapped.
Goals
Three goals guided our direction from the start:
- Increase calls to over 200 per month by the six-month mark.
- Push website clicks past 500 per month so the website became a main path for bookings.
- Raise total interactions to a level that made the shop a consistent presence on the SERP for tattoo-related searches in Los Angeles.
To do this, we added coverage for the surrounding towns and neighborhoods that weren’t represented on the site before. Over time, this helped search engines connect the shop with a wider radius of potential customers.
Business Profile Calls
The growth in calls reflects how quickly the shop began showing up in more search results.
Month | Calls | Month-over-Month Change | Cumulative Growth % |
Mar 2025 | 76 | – | – |
Apr 2025 | 118 | +55% | +55% |
May 2025 | 171 | +45% | +125% |
Jun 2025 | 236 | +38% | +210% |
Jul 2025 | 305 | +29% | +301% |
Aug 2025 | 364 | +19% | +379% |
From March through August, calls rose from 76 to 364. The quickest jumps happened between April and June, followed by strong but steadier gains through the end of summer.
How we got there:
In the early weeks, the priority was to widen the areas where the shop appeared. That meant building local pages around the most important parts of Los Angeles and nearby towns so customers searching for tattoo shops nearby could find them.
Downtown Los Angeles was one of the hardest spots to gain ground at first. To meet the different ways people search, we added pages targeting phrases like “tattoo shops in downtown Los Angeles” or “best tattoos DTLA.” Then we got more specific with terms like “tattoo shops near Broadway,” which helps the site’s relevancy for general and specific searches.
Once visibility strengthened in and around downtown, the shop expanded into competitive areas like West Hollywood and Beverly Hills, reaching customers who were previously seeing other studios instead.
This local targeting signals to search engines that the shop is relevant for “near me” searches across much of Los Angeles.
Website Clicks
Website activity grew even faster than calls through the beginning of summer.
Month | Clicks | Month-over-Month Change | Cumulative Growth % |
Mar 2025 | 142 | – | – |
Apr 2025 | 248 | +75% | +75% |
May 2025 | 408 | +65% | +187% |
Jun 2025 | 612 | +50% | +331% |
Jul 2025 | 778 | +27% | +448% |
Aug 2025 | 816 | +5% | +475% |
The shop went from 142 clicks in March to more than 800 in August. Most of the lift happened in the three-month window between April and June, where we added keyword targeted blog content to improve credibility.
Growth tapered by August, flowing into a steadier and more sustainable progression.
Here’s what clicked:
Summer in Los Angeles brings more visitors, and lighter clothing makes tattoo care simpler, driving higher demand. This timing made it the right moment to provide content that addressed common customer questions.
The aim was to encourage customer interactions that would boost the shop’s credibility both with potential clients and search engines. Higher engagement on blog content signals to search engines that real people are finding the information useful and relevant.
Now that it’s a good time of year for new tattoos, people would be searching for tattoo ideas and tattoo aftercare more than anything else.
We added both, but focused heavily on long-tail keywords like “how long to keep Saniderm on a tattoo” or “when to put lotion on a new tattoo” that tend to convert well and are less competitive. This way, we can reach the top of the results page and increase clicks. Trend-driven styles, like cybersigilism and angel number tattoos, were also highly searched over the summer.
We included a strategy that optimized posts for Google’s AI responses and had success, increasing the engine’s trust in our information.
Every click on these posts signaled to search engines that the site was helpful, which in turn pushed the business profile higher in local searches.
Overall Interactions
Calls, clicks, and other actions combined showed the complete picture of growth.
Month | Interactions | Month-over-Month Change | Cumulative Growth % |
Mar 2025 | 320 | – | – |
Apr 2025 | 465 | +45% | +45% |
May 2025 | 718 | +54% | +124% |
Jun 2025 | 1,210 | +69% | +278% |
Jul 2025 | 1,468 | +21% | +359% |
Aug 2025 | 1,530 | +4% | +378% |
Total interactions went from 320 to 1,530 in six months. Like calls and clicks, the biggest gains came in the middle of the period before leveling off late in the summer. The rise in overall interactions highlights just how effective Google Business Profile optimization can be when combined with relevant local content and optimized posts.
Why This Works
Google favors businesses that clearly belong to the area they serve. The shop built that trust by consistently adding content tied to specific Los Angeles neighborhoods, recognizable landmarks, trending tattoo styles, and common questions customers were searching for.
Even though some nearby shops were already using SEO basics, few were creating content that combined local relevance with useful tattoo information.
That left space for well-built landing pages and blogs to rise quickly in a market that is typically hard to break into.
Overall Impact Summary
- Calls grew from 76 to 364, a 379% increase.
- Website clicks grew from 142 to 816, a 475% increase.
- Overall interactions rose from 320 to 1,530, a 378% increase.
In half a year, the shop’s digital presence shifted from quiet to dominant in several high-value areas of Los Angeles.
Closing Summary
This Los Angeles studio is a clear example of what happens when a business leans into a strategy built for Google Business Profile optimization, where most customers have their first interactions with a business.
The results came from a combination of strategy and timing: connecting with tourists and locals during peak tattoo season, providing answers to the questions people were actually searching for, and expanding into nearby neighborhoods where competition was high but under-optimized.
Over six months, calls, clicks, and interactions all climbed by well over three hundred percent. These gains reflect real customers who were finally able to find the shop once search engines had enough evidence to rank it as a reliable choice.
Even in a saturated market like LA, the right content can expand reach, build trust, and open the door for steady incoming business.